Sunday, November 9, 2014

The Machine is (Us)ing Us

     After having watched this video on Youtube as part of the classes' schedule I have a greater appreciation for how early search engines worked. Having grown up around a computer without access to the internet until 2007 I have always assumed that the internet searches had always functioned similar to how they do today. It was surprising to learn that navigating the internet without search results listed based upon site traffic and relevant criteria was possible.
     The Machine is Using Us has shown me that every facet of the web exists because of the brave pioneer's of the early internet decided to implement and develop a way of linking websites. This symbiosis of humans developing the internet continues at a more complex level with more diverse viruses, utility websites, advertisement methods, online commercial practices, and social media. As we improve each of these fields we adjust how our machines can help, harm, or entertain us.

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